Important Things to Know about Marketing and Consumers Behavior
People think that marketing is not for everyone and if one does not have any talent in it, then one cannot do it. There has been a dispute over natural ability and learnt ability and this can be clearly distinguished one you combine both of them instead of separating them. There is a saying that strengths are not the activities you are good at, but they are activities that will strengthen you, and the problem of many people is that they don’t know what their strengths are.
And this is how it works – you default thinking, feeling, and doing patterns is you natural ability, and when you spend time in your strength, it makes you do your best because it gives you energy, helps you find your flow, and gives you an advantage in the market place. Men are differentiated from others by their strengths, and one tends to grow in strength rather than in weakness. The sad fact however, is that not many play out their strengths most of the time but more time in their weakness. This means that we spend more time in that which makes us weak then that which makes us strong. However, when one focuses on his strength, that person is more engaged.
If your organization is customer-driver, marketers are fed by information in any department which also includes product research and development. The meaningfulness of your product to certain customers, the place where your market rest, and the real industry where your business belongs are all included in this feed. When there are departments in a company which do not have compatible concerns, the company’s strengths are not seen by the customers. When this happens, customers are not affected which in turn will not affect others.
Interaction with customers is also another key focus in marketing, and specific tools are used to do that. Customers can get engaged with these tools and it also allows them to be able to give an immediate response. In the marketplace today, the customers now have a louder voice that the manufacturers and the service providers. You should therefore be fervent when customers have negative sentiments over your products or else they will look someplace else.
There are marketing efforts that do not bring big returns, but those that do contribute to revenue, bottom-line profit and service that aids in customer retention and loyalty are to be highly regarded. The idea of one time buying has never been so befouled over the fact that it is cheaper to retain that one-time buyer than to spend all your resources to find a new one.
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